Privacy Policy

Ashford Timepieces

Last Updated: October 21, 2026

1. Introduction

Welcome to Ashford Timepieces.

At Ashford Timepieces, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, browse our watch collections, make a purchase, or interact with our customer support services.

By using our website, you acknowledge the data practices described in this Privacy Policy.

2. Information We Collect

We may collect personal information when you interact with our website or purchase our products.

The information we collect may include:

Personal Information

• Full name

• Email address

• Telephone number

• Billing address

• Shipping address

• Order and purchase history

Payment Information

When you make a purchase, payment information is processed through the payment providers available at checkout.

Depending on the payment service used, we may receive payment confirmation, transaction details, and limited payment-related information.

We do not ordinarily receive or store complete payment card numbers through our standard Shopify checkout.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and device information

• Operating system

• Pages visited

• Website interactions

• Referral information

• Cookies and similar tracking technologies

3. How We Use Your Information

We may use your personal information to:

• Process and fulfill orders

• Arrange shipping and delivery

• Provide order confirmations and tracking information

• Respond to customer inquiries

• Manage returns, refunds, and exchanges

• Prevent fraudulent transactions

• Maintain website functionality and security

• Improve our products and shopping experience

• Comply with applicable legal obligations

• Send promotional communications where permitted by law

We use personal information only for legitimate business purposes and as otherwise permitted by applicable law.

4. Shopify and Our E-Commerce Platform

Our online store is powered by Shopify, which provides the e-commerce infrastructure used to operate our website.

Shopify and its service providers may process personal information in connection with checkout, payments, website functionality, fraud prevention, and other commerce services.

The information processed and the responsibilities of Shopify and Ashford Timepieces depend on the services and features being used.

For additional information about Shopify's privacy practices, please visit:

https://www.shopify.com/legal/privacy

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve website functionality and understand how visitors interact with our store.

These technologies may be used to:

• Remember shopping cart contents

• Maintain essential website functions

• Understand website traffic and performance

• Remember visitor preferences

• Support analytics and advertising, where enabled

You may be able to manage cookies through your browser settings or privacy controls available on our website.

Disabling certain cookies may affect website functionality.

Where required by applicable law, we will provide appropriate choices regarding non-essential tracking technologies.

6. Sharing Your Personal Information

We may share personal information with trusted service providers when reasonably necessary to operate our business.

These may include:

• Shopify and e-commerce service providers

• Payment processors

• Shipping and delivery companies

• Fraud prevention and security providers

• Customer support providers

• Analytics and marketing providers, where applicable

• Government authorities when legally required

We do not disclose personal information to third parties for their independent purposes except as described in this Privacy Policy or otherwise permitted by applicable law.

Certain advertising or analytics activities, if enabled, may qualify as a "sale," "sharing," or targeted advertising under applicable state privacy laws, even when no money is exchanged for personal information.

7. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Our website uses Shopify's e-commerce infrastructure and applicable security features.

Payment transactions are handled through supported payment processing services.

Although we strive to protect customer information, no method of internet transmission or electronic storage is completely secure.

We cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

This may include retaining information to:

• Complete and document transactions

• Maintain business and accounting records

• Resolve disputes

• Address customer support requests

• Prevent fraud

• Meet applicable legal and regulatory requirements

Retention periods may vary depending on the type of information and the reason for its collection.

When information is no longer required, we take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable law.

9. Your Privacy Rights

Depending on your state of residence and applicable privacy laws, you may have certain rights concerning your personal information.

These may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of eligible personal information

• Obtain a copy of certain personal information

• Opt out of certain targeted advertising or qualifying data-sharing activities

• Withdraw consent where processing is based on consent

• Exercise applicable privacy rights without unlawful discrimination

These rights may be subject to legal exceptions and verification requirements.

To submit a privacy request, please contact:

support@ashfordscollection.com

We will review and respond to requests in accordance with applicable law.

Where required, we will also provide a process for appealing decisions about privacy rights requests.

10. Marketing Communications

If you subscribe to promotional communications, we may send information about new watch collections, special offers, and store updates.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those messages.

You may also contact us directly to request removal from our marketing email list.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages related to your purchases.

11. Children's Privacy

Our website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 in violation of applicable law.

If we become aware that we have collected such information unlawfully, we will take appropriate step